CRITIQUE ON CHAPTER 7 Essay Example | Topics and Well Written Essays - 500 words

CRITIQUE ON CHAPTER 7 - Essay Example An important feature of this chapter is that it assumes that the reader is familiar with material that has been presented in all the preceding chapters. The abstract ideas are critical here, but they rest on concepts that have already been thoroughly discussed such as resource allocation ( p. 8) and perception, action and cognition (p. 9). 2. The close link between media and physics was something of a surprise, since most f the earlier chapters were more concerned with biology, but on reflection this is the missing piece of the puzzle that makes all the earlier concepts hang together. Humans are made up of physical atoms, and the concept of forces interacting in the environment in a dynamic way helps to explain some of the interesting variables in media studies, like for example why some people react in one way to a media stimulus, (e.g. being scared at a horror film) while others act in another way (e.g. just laughing at the fake blood). A lot of factors contribute to how people feel about the horror film, and this was interesting. 3. The chapter ended with an intriguing statement about uncovering â€Å"a science of human communication that is applicable across media, cultures and environments† and I would like to have heard more about this. I suspect that such a science would be very technical, and hard to follow, since the abstract concepts are not easy to remember without concrete examples, but nevertheless this does explain the point behind all this heavy theorizing. I think perhaps the authors should have made this objective clearer at the beginning of the book. Some of the lengthy theory sections might have made more sense if the reader had been aware of this final objective. 4. We talked in class about the weather, as an example of how dynamic interaction takes place and this was a good way of teasing out the relationship between ever changing variables. I liked the

Strategic delivery of change Essay Example | Topics and Well Written Essays - 2000 words

Strategic delivery of change - Essay Example Change management process can be defined as an approach undertaken for transitioning organizations, individuals or teams so as to achieve the desired state in the future. This report deals with two different forms of approaches that can be incorporated so as to deliver strategic change in the organizational system. The problem identified in relation to the case of British Petroleum was accusation at the top management in terms of taking an active role so as to manage aftermath of the disaster of Deepwater Horizon. The major problem was that the organization followed a top down approach and as a result the disaster that could have been prevented by taking feedback from the person in charge of the project and the other workforce was not incorporated in the system. This in turn had resulted into that explosion and triggered a change throughout the organization so that innovative ideas and opinions can be incorporated by the organization for future growth and success. The other problem a rea was that the organization did not maintain transparency as well as proper communication channels with all the employees and neither with the public in relation to conveying the factors that led to the disaster and the initiatives that is taken by the top management so as to restrict such disasters in the future and align their operations towards being eco-friendly in nature. The report would aim at designing the approach that would communicate the change that is needed in the organization to every level and all the departments so as to ensure proper implementation of the change. Storytelling is one of the most dynamic approaches that are incorporated by many companies so as to illuminate needs for change and then generate response or actions. Storytelling approach at all its levels conveys the message to the employees on how they need